Why? Your target adult audience is giving their iPad or phone to their kids, which skews your view rates, view-through conversions and other performance stats which ultimately lands you and your client’s ad in front of the wrong eyes. That’s not a fun conversation when you have to go back to your client and tell them that their ads landed in front of people who can’t buy their products or service for the next 15 years and that’s why their ads didn’t generate traffic to their site. So as a marketer, what can you do to prevent your ads from being displayed on kid’s channels?
One word: Exclusions
Yup, in a world where being inclusive is on-trend, exclusion is key for advertising on YouTube. This will give you the best chance at limiting ads from showing up on kids’ channels and a better chance of reaching your target audience or users and driving traffic to the intended business. We’ve spent hours and hours coming up with the most extensive list of kids’ YouTube channels on the web that you can use to exclude from your YouTube campaigns. And best of all, it’s FREE! Access 8,000+ children related YouTube channels below:
Wow! THANK YOU! What a waste Google makes of our accounts with the kids channels huh? You’d think google would make plenty of money on youtube ads putting your ads where they SHOULD go given our keyword lists and such, but they just HAVE to do the kids channels thing. THANK YOU! I’m forever grateful! Blessings to you.
Thanks for sharing this list. This is much time consuming for us and to control the wasted spend.
There is clearly a bunch to realize about this. I believe you made certain good points in features also. Madelene Hillary Wasserman
Thank you for sharing this list! Hopefully it helps 🙂